Who We Are

A different kind
of accountant

We believe small business owners deserve an accountant who works as hard as they do — proactive, plain-speaking, and always in your corner.

CIPFA Regulated
MTD Ready
HMRC Recognised Agents
100% Cloud-Based
Fixed Fees — No Surprises
Our Story

Built for the modern small business

Claritax was founded with one clear purpose: to give UK small business owners access to the same quality of accountancy advice that larger companies take for granted — without the eye-watering fees or the annual disappearing act.

We've always operated remotely, which means we can work with businesses anywhere in the UK and pass on the savings directly to our clients. No fancy office overhead — just experienced accountants focused entirely on your success.

Today we look after sole traders, limited company directors, landlords, and growing SMEs across England, Scotland, Wales and Northern Ireland.

500+
Clients served UK-wide
10+
Years combined experience
98%
Client retention rate
Same
day
Response guarantee
What We Stand For

Our values

Everything we do is guided by four core principles.

Proactive, Not Reactive

We reach out to you with ideas and opportunities throughout the year — not just when a deadline is looming.

Plain English Always

Accountancy is full of jargon. We translate everything into language that makes sense, so you're always in control.

Transparent Pricing

Fixed fees agreed before we start. You'll never open a bill and wonder where it came from.

Partnership Mindset

We treat your business as if it were our own. Your success is genuinely our measure of success.

The Team

The people behind Claritax

Experienced, qualified, and passionate about helping small businesses succeed.

A

Alex Reynolds

Founder & Principal Accountant

CIPFA-qualified with over 12 years' experience advising UK small businesses. Previously at a Big Four firm before setting up Claritax to do things differently.

S

Sophie Malik

Senior Tax Advisor

Specialises in personal tax and self assessment. CTA qualified with particular expertise in property income and director remuneration planning.

J

Jamie Chen

Payroll & VAT Manager

AAT-qualified with a decade of experience in payroll compliance, RTI, auto-enrolment, and Making Tax Digital VAT submissions.

Credentials & Accreditations

Regulated, recognised, and qualified

CIPFA
Regulated Member
HMRC
Recognised Agent
MTD
Making Tax Digital Ready
ICO
Data Protection Registered
Work With Us

Ready to meet your new accountant?

Book a free, no-obligation call and let's talk about how Claritax can help your business grow.